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your business has grown. has your marketing?

Senior-level Marketing Leadership Without Hiring a Full-time CMO.

A Fractional CMO gives growing businesses experienced marketing leadership on a part-time or fractional basis, helping bring strategy, brand, creative, advertising, people, and technology together around one clear direction. 

Let's Talk

so, what exactly is a fractional cmo?

Think CMO-level leadership without adding another full-time executive to payroll.

A Fractional Chief Marketing Officer works with your business as a senior marketing leader without becoming a traditional full-time employee.


Instead of focusing on one channel or tactic, a Fractional CMO looks across the entire marketing operation: your brand, strategy, team, agencies, advertising, content, technology, budget, and business objectives.


The job isn't simply to do more marketing.


It's to determine what marketing should be doing, why you're doing it, who should be responsible, and whether it's actually helping move the business forward.

AN AGENCY EXECUTES MARKETING. A CMO HELPS LEAD IT.

what does fractional cmo leadership look like?

The role varies. The goal doesn't: direction, leadership, and accountability.

MARKETING STRATEGY & PLANNING

MARKETING STRATEGY & PLANNING

MARKETING STRATEGY & PLANNING

 Define priorities, business objectives, target audiences, positioning, and a practical marketing roadmap so the team knows where it's going and why. 

BRAND & MESSAGING

MARKETING STRATEGY & PLANNING

MARKETING STRATEGY & PLANNING

 Strengthen how your business is positioned, what makes it different, how it communicates, and how that brand shows up consistently across marketing. 

TEAM & VENDOR LEADERSHIP

MARKETING STRATEGY & PLANNING

BUDGET & RESOURCE ALLOCATION

 Help align internal marketing employees, agencies, freelancers, and outside partners around one strategy, with clear responsibilities and expectations. 

BUDGET & RESOURCE ALLOCATION

CAMPAIGN & CREATIVE DIRECTION

BUDGET & RESOURCE ALLOCATION

 Help determine where marketing dollars and resources should be invested based on priorities, opportunities, and expected business impact. 

CAMPAIGN & CREATIVE DIRECTION

CAMPAIGN & CREATIVE DIRECTION

CAMPAIGN & CREATIVE DIRECTION

 Turn business objectives into coordinated campaigns and provide senior-level direction across content, advertising, creative, and other marketing initiatives. 

PERFORMANCE & ACCOUNTABILITY

CAMPAIGN & CREATIVE DIRECTION

CAMPAIGN & CREATIVE DIRECTION

 Establish what matters, evaluate performance, identify what's working, and continually adjust priorities based on results and changing business needs. 

AND WHEN SOMETHING NEEDS TO GET BUILT?

AND WHEN SOMETHING NEEDS TO GET BUILT?

AND WHEN SOMETHING NEEDS TO GET BUILT?

 NextGen isn't limited to giving you recommendations and sending you back to find someone who can execute them.


When appropriate, our creative, content, video, advertising, technology, and AI capabilities can help bring the strategy to life.


STRATEGY AND EXECUTION. CONNECTED.

I'VE SPENT MY CAREER ON BOTH SIDES OF THE TABLE.

Agency owner. VP of Marketing. Chief Marketing Officer. More than 25 years in marketing.

Ashley Glenn brings more than 25 years of experience spanning marketing strategy, branding, advertising, creative, digital marketing, technology, and executive leadership.


His career has included building and leading an agency, serving as Vice President of Marketing for a software company, and serving as Chief Marketing Officer for a high-growth roofing company.


That means understanding marketing from both perspectives.


He's been the agency responsible for delivering results.


And he's been the executive sitting inside the company responsible for budgets, teams, vendors, strategy, growth, and explaining whether any of it was actually working.


Today, Ashley brings that experience to businesses that need senior-level marketing leadership but may not need, or be ready for, another full-time executive.

YOU'RE NOT HIRING SOMEONE WHO JUST LEARNED MARKETING. 25+ years. Real-world experience.

IS A FRACTIONAL CMO RIGHT FOR YOUR BUSINESS?

When marketing needs more than execution, it needs leadership.

  • You're investing significantly in marketing but aren't confident everything is working together. 
  • You have employees, agencies or vendors executing marketing but nobody senior leading the entire function. 
  • Your marketing feels reactive instead of strategic. 
  • You're growing and need a clearer marketing structure for the next stage of the business. 
  • You're considering a senior marketing hire but aren't ready for the cost or commitment of a full-time CMO. 
  • You want an experienced marketing leader who can work alongside ownership or your executive team.

THIS ISN'T A COOKIE-CUTTER PACKAGE.

Every business has different people, resources, challenges, and growth objectives. The scope of a Fractional CMO engagement is built around what your business actually needs. 

let's find out if this makes sense.

The best place to start is a conversation.

We'll talk about your business, your current marketing structure, where you're trying to go, and what's getting in the way.


If Fractional CMO leadership makes sense, we can discuss what the role could look like for your business.


If it doesn't, we'll know that too.

let's talk

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